Investing in Our Team and Your Ride Effective: January 1, 2026

To our value cycling community,

At Rockville Bike, our goal is to keep you riding safely while supporting the expert mechanics who make that possible. As we move into 2026, we are updating our service rates to reflect both our commitment to our team and the specialized skills required for professional maintenance.

Starting January 1, 2026, our primary service rates will be: 

• Basic Tune-Up | $100 Includes: Shifting and brake adjustments (front and back), full bolt safety check, chain lubrication, and a frame wipe-down.

• Full Tune-Up | $150 Includes: Everything in the Basic Tune-Up, plus wheel spoke tensioning, lubrication of cables and housing, and no additional labor costs for flat repairs.

• Flat Repairs | Starting at $15 We have kept this rate low to ensure this essential service remains accessible to all riders.

Our Commitment to Our Team
While the California state minimum wage is rising by $0.40 per hour this year, we believe in going further for our staff. To help our mechanics manage the rising cost of living, we are doubling the state-mandated raise for our entire team. 

These increases in labor costs are designed to help our employees directly. 
Revenue generated by these adjustments is dedicated to funding our team’s higher wages and the associated costs of their employment. This allows us to retain the expert staff you trust with your safety and performance, ensuring they earn a wage that reflects their technical expertise.

Our commitment to quality remains our top priority. We deeply appreciate your continued support of local business and the people who keep our community moving. You can view our full service list here. If you have any questions regarding these updates, please give us a call at 707-864-2453 or stop by the shop. 

Happy Riding, 

Mike Flood

Black Friday and Christmas Sale

Christmas is around the corner, and this year has been tough for people, especially parents. We want to help make those holiday wishes come true!

If your kid has been wishing for a new bike this holiday season, rest assured we are offering the best—a quality bike expertly prepared and fully backed by our professionals.

Every bike we sell is professionally built to ensure quality. Skip the same-day repairs and problems common with bikes from big box stores. Our Black Friday through Christmas Sale features all youth bikes and all sizes of the Trek Marlin 4 and 5. View our sale prices below!

Bike Voucher Program

Rockville Bike is a proud approved retailer for California’s E-bike Incentive Project.

Here’s some information about the voucher.

• The first application window on December 18, 2024 at 6 pm PST and we know that many of you are excited to see this program launch as well.

• Demand will be high, and we will only be awarding up to 1500 vouchers in this first window, however, if a consumer doesn’t make it into the first window there will be more application windows opening in 2025.

To be eligible for the E-bike incentive voucher you must be a

• California Resident 18 years or older

  • We verify residency using your current, valid California Driver’s License, California AB 60 License, or California ID Card.

• with a qualifying household income of 300% of the Federal Poverty Level (FPL) or less

  • Gross annual household income will be calculated and used to determine eligibility during the income verification portion of the application process.

• who complete our online application

  • This process, which includes residency verification, income verification and education/safety training requirements, may take up to 60 days depending on the speed at which steps are completed by applicants and program processing times.

• and receive an approval notification via email.

  • You must receive an approval notification with your incentive voucher PRIOR TO purchasing your e-bike. Purchases made before receiving these will not be eligible for the incentive. 

More info on the E-bike incentive project eligibility can be found here.

To learn about the process to obtain an E-bike incentive voucher, please click here.

Official press release: California launches its first statewide e-bike voucher project | California Air Resources Board

If you have additional questions, feel free reach out to us directly via our contact information at the bottom of this page.

September 2024 Pricing

For those of you who haven’t heard, my name is Mike and it’s been a year since I’ve had the privilege of assuming ownership of Rockville Bike. I’m proud to continue John and Esther’s legacy of serving the community with quality repairs, events, and advocacy through over two decades in our small shop. 

Part of this is learning from the best, getting to know this amazing community, all while bringing my own experiences and ideas. While we’ve tried to keep prices lower than others, a number of economic factors have contributed to us raising prices of advanced services at the end of this month. I want to emphasize that our basic labor costs will stay the same, our aim is to keep being as affordable as possible. Our full list of services and prices are available on our website.

This past year has been very productive for the shop, and we hope to continue that trend. We moved from written invoices and receipts to a digital point of sale system, allowing us to streamline our customer service. By visiting our website, you can see our involvement with the community we serve. We enjoyed getting to know so many of you through new events where we have done repairs, brought merchandise, and shared cycling information. Speaking of our website, we created a website to share information from anywhere you can connect to the internet!

As we reflect on the past year, we are excited to continue to serve the community as Rockville Bike has done for over twenty years. To accomplish this, we need to make changes that allow us to remain competitive so that we can keep the doors open and the tires rolling. We hope that you understand that decision was not made suddenly and we value your continued support and patronage.

-Mike Flood